about us


Fifty One East (CR 51/11) is Qatar’s Favorite Department Store and Darwish Holding’s signature retail brand. As the principal destination for connoisseurs of sophisticated style, Fifty One East offers the world’s most coveted and elegant global and regional brands. By offering a fusion of incomparable luxury, personalized hospitality, and impeccable service, Fifty One East has emerged as a paragon of impeccable taste.

Our philosophy is anchored in the belief that only the finest attracts the best. We pride ourselves on being the personification of classic flair. We are indebted to our loyal customers who have trusted us over the years. We never forget that our customers have chosen us, motivating us to work even harder to deliver the best in service together with exceptional products.

Showcasing exclusive designer collections, Fifty One East offers spectacular couture, sought-after timepieces, exquisite jewellery, unique fragrances, beauty products, musical instruments and the latest technology. Patrons are also provided with premium service and hospitality at our watches and jewelry boutiques and VIP rooms. At our boutiques, clients are offered private presentations for personal browsing, discreet consultations and expert advice on any desired piece, leading to shopping that is a class apart. At our VIP rooms, clients experience personal shopping that is truly one-of-a-kind, whether it’s consultations or specialised services.

At Fifty One East, there is constant endeavour to meet expectations through excellent standards of service. Our highly trained and professional staff members have decades of experience and wonderful interaction with clients is always guaranteed. They are always pleased to undertake exclusive services ranging from special orders to delivery and inspections to repairs.